Case-study sites from the AI Website Pro course. Fictional businesses are labeled; nothing here takes real bookings.
AI Website Pro Course field guide

Fictional business / The lead-call business

Riverbend Plumbing & Drain

Open Riverbend Plumbing & Drain

Riverbend Plumbing & Drain home page at 1280 pixels wide; fictional course example banner visible
Desktop / 1280 × 900
Riverbend Plumbing & Drain home page at 375 pixels wide; fictional course example banner visible
Phone / 375 × 812

Purpose

Get the phone to ring for the high-value jobs: water heater, emergency, sewer.

Who it is for

Trades. Plumbers, HVAC, roofers, electricians.

Essential features, and why

  • Number everywhere plus the sticky call bar, because the phone call is the next step.
  • Emergency CTA, because urgent problems need a clear route to a person.
  • One page per core service, because water heater, drain cleaning, leak detection, and emergency searches ask different questions.
  • Service area page, because visitors need to know whether the business serves their town.
  • License and insurance line, because customers need verifiable credentials on a real build.
  • A street address and a named crew with portraits, because a homeowner wants to know who is coming to the door.
  • Reviews with the service and the town under each, because a homeowner wants to hear from a neighbour with the same problem.
  • Prices as “from” numbers in text, because $89 diagnostic, from $1,450 install, and from $149 drain answer the cost question.

Add if you want more

  • A page for each additional service the business really offers.
  • A page per priority town, with real local detail.
  • Project pages for real completed jobs, one job per page.
  • An answers section built from the questions homeowners ask.
  • Financing and maintenance-plan pages only when those programs exist.
  • Build the revenue services first, never every combination.

Get found (SEO and AI search)

  • LocalBusiness schema on every service page, FAQ schema where the questions are.
  • llms.txt that answers who replaces water heaters in Riverbend and what it costs.
  • Google Business Profile for Maps, site pages for search: different lanes.
  • Starting prices as text on every service page.

Secure and mobile

  • Sticky call bar on the phone.
  • Form delivery tested to the owner before launch, with Turnstile.
  • Privacy page, HTTPS, security headers, custom 404.
  • The 375px check on every service page.

What this build teaches

1.4, 6.3, Business Kit: put the next action first, make service answers findable, and build the revenue services first.

Ship-checklist scorecard

176 passed · 0 failed. Folder checks only. Staged headers, live routing, form delivery, and phone interactions are not verified.