Case-study sites from the AI Website Pro course. Fictional businesses are labeled; nothing here takes real bookings.
AI Website Pro Course field guide

Fictional business / The appointment business

Emberline Light Studio

Open Emberline Light Studio

Pages that sell: the same site carries three one-job landing pages from the landing page course. The first-visit guide opt-in, the membership offer with a coupon and a countdown, and the first-session booking page.

Emberline Light Studio home page at 1280 pixels wide; fictional course example banner visible
Desktop / 1280 × 900
Emberline Light Studio home page at 375 pixels wide; fictional course example banner visible
Phone / 375 × 812

Purpose

Turn visits into booked sessions. The one job of this site is the booking button: in the header, sticky on the phone, and on every page.

Who it is for

Any appointment business. Studios, salons, clinics, trainers.

Essential features, and why

  • Booking link everywhere, because every page should lead to the same next action.
  • Sessions with plain-text prices, because visitors need to compare the $20 targeted session, $35 full-body session, packs, and $129 membership.
  • The first-visit FAQ, because a new visitor needs to know what happens before booking.
  • Hours and address, because a session must fit the visitor’s day.
  • Click-to-call, because questions should not block a booking.
  • A named owner and host with portraits and a first-person story, because a visitor books with a person, not a panel.
  • Reviews as quotes with a first name and a member-since line, because proof reads better as people than as stars.
  • No medical claims, because the site describes a wellness experience without promising treatment results.

Add if you want more

  • Packages and membership checkout.
  • An intake form for first visits.
  • Gift cards.
  • An answer library: one page per question people ask about red light therapy.
  • Google Business Profile posts.

Get found (SEO and AI search)

  • LocalBusiness and FAQ schema on the contact page.
  • llms.txt with sessions, prices, hours, and how to book.
  • Prices as text, never as an image.
  • One plain sentence: red light therapy sessions in Riverbend from $20.
  • Google Business Profile linked both ways.

Secure and mobile

  • Turnstile on the contact form when it goes live.
  • Privacy and terms pages, because the site takes bookings.
  • HTTPS and the four security headers.
  • The 375px check with the book button under the thumb.

What this build teaches

3.x, 5.1, 5.4: build the baseline, connect the booking path, then check the phone experience.

Ship-checklist scorecard

194 passed · 0 failed. Folder checks only. Staged headers, live routing, form delivery, and phone interactions are not verified.